Traverse City, MI, August 2016 – It is our pleasure to announce that Tracy Bacigalupi has joined our team as Vice President of Marketing for the Coldwell Banker Schmidt Family of Companies in Michigan, Ohio and Florida.
In this role Tracy will develop and execute the firm’s annual marketing strategy with the goal of impacting business growth and brand awareness across all markets. Tracy will plan and administer the firms Marketing Operations budget, lead the Marketing Team, manage marketing and media suppliers and negotiate agreements, oversee business development activities and corporate communications.
Tracy brings to our team over 20 years of highly successful strategic sales, marketing and management experience. Most recently, Tracy was with the upscale resort and residential community Bay Harbor for 7 years running all front of the house operations inclusive of the commercial real estate in the Village at Bay Harbor, 7 annual premier events and fundraisers, The Bay Harbor Village Hotel, weddings and business events, branding and marketing departments and accounting teams. In addition, Tracy was the Managing Broker for the real estate firm and negotiated a franchise agreement with Sotheby’s International Realty in 2010 renaming Bay Harbor Properties to Harbor Sotheby’s International Realty and launching the brokerage outside of the 5-mile Bay Harbor resort to the greater community for the first time ever since its inception in 1999. Tracy also negotiated a merger with a Harbor Springs real estate firm to expand the footprint of offices. With her team, she took the brokerage’s combined offices to $100M in sales in 2015. The firm hadn’t seen $100M in revenue since 1999 when Bay Harbor began development. Tracy was also Managing Editor of RESIDE Magazine representing the lifestyle and portfolio of the properties represented by the firm.
Prior to moving to Northern Michigan in 2008, Tracy resided in New York City working in technology most notably at Microsoft.
Her first career found her as a professional ballerina performing throughout the US and London.