The days of boring slideshow type “virtual tours” are disappearing fast. Today’s listings can include actual virtual walk-through videos, breathtaking aerial drone shots, and sweeping panoramic 360 degree views. Now it appears there can even be the possibility of James Bond-style suspense.
That’s right—Double-O Seven himself (almost).
I offer an example that’s too creative to pass up: check out this $4.295 million listing video for the San Francisco Bay area. While not exactly typical of listings here in town or (to be fair) anywhere else, the creative marketing employed by these Tiburon listing agents is worth taking a peek. Hefty listing price tag? Check. Gorgeous photos for the local MLS? Check. Superb staging? Check and double-check. It’s a five-minute, web-designed, creatively written and staged, well-lit, deliberately horrendously acted — and persistently cheeky James Bond-style spoof. One high point is when the Bond stand-in (this has to be the agent) opens the sleek luxury car door and a sippy cup falls out onto the driveway.
As consumers, Americans have developed into a short attention-spanned and click-happy group. We in the real estate agent contingent have learned to make the most of this. As consumer habits have evolved, so too have our marketing strategies. A comprehensive marketing package is only part of the value I bring to the table when area clients engage me to put together their area listing and marketing backup materials. Data-driven pricing strategies, deep networking, and the solid work ethic that backs it up are part of the package as well.
Thinking of listing your home this summer or fall? The James Bond approach works for the spoofy example because of the property’s Bond Street address — so we won’t be using a spy movie motif for your offering. But our approach will be creative and in tune with your home’s key selling points — along with a marketing plan that’s compelling and designed to get your property S-O-L-D for top dollar!
Contact me anytime for a complimentary consultation. And, seriously, check out the video. What these agents have done is hilarious, while at the same time exploiting the sales points in a way that keeps eyes glued to the screen. If you’re in the market for a $4,295,000 home in Tiburon, CA…well, this “virtual tour” makes the point that you could do a lot worse!