The Facts About Winter Real Estate: The Top 5 Reasons Why It's a Good Time to Sell Your Home

Some home owners may hesitate to put their home on the market during the winter months, however, new studies show that homes marketed during the winter are more likely to sell, sell for more money, and sell closer to the asking price.  Let's take at look at why.

1. Less Competition

Some home owners have misconceptions that their home is not likely to sell in the winter, and consequently take their home off of the market. This means that buyers have fewer homes to choose from, and are therefore more likely to choose yours!

2. More Motivated Buyers

Buyers looking for homes in the winter are motivated purchasers. They may be facing time constraints and need to move quickly.  Buyers also tend to have more time off from work during the holidays which makes it a good time for them to look for homes.  Also some buyers may be looking to purchase a home before the end of the year for tax purposes.

3. Low Interest Rates

In October, interest rates fell to their lowest point since June of 2013. Rates are currently near record lows and this is motivating many buyers to purchase now and not risk waiting to buy later when interest rates may go up.

4. Faster Closings

Banks and Title companies are less busy during the winter months and are therefore more likely to be able to quickly process mortgages and closings.  This makes the process go more smoothly and happen faster. This is good for sellers and buyers.

5. Most Buyers Today Begin their Search on the Internet, Winter Weather Doesn't Stop Their Searching

Research shows that almost 90% of home buyers start their search online.  Winter does not deter potential buyers searching for homes online.  If your home is not for sale during the winter months, potential home buyers won't see it!

Don't miss out on an opportunity to sell your home this winter.  Contact me at 231-335-1215 or email me at

Amy Heilala

Realtor, Coldwell Banker Schmidt Petoskey

Amy Heilala

Amy Heilala

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