When I was young it was always fascinating to visit many of my friends homes to see what the inside looked like, strange as that may seem, I was always taken in by the different styles and how people lived. I am sure so much of my interest stemmed from growing up in an old farm house that needed a lot of repair and updating . To me, seeing how other people lived was exciting and invigorating and I would always envision what it would be like to live there and then one day my father started restoring our home. Have you ever heard the song written by Miranda Lambert “The House that Built Me” ? The first time I heard that song I swear it was written for me!! My father took a home in need of a lot of repair and built a family room that looked as though it belonged in a magazine. Nothing was hired just a book in one hand and his skills in the other. I often have wondered if so much of this is why I love selling real estate in addition to hosting open houses.
Since I have been in Real Estate I have always wondered why so many agents avoid Open Houses in their marketing plan . I’m not criticizing those agents that don’t because I feel we all have our own way that works best to market our inventory and whatever works for you I say, stay with it!! I guess I keep going back to how I felt as a child and the excitement of going into my friends homes, so modestly I feel everyone feels the same way.
I have heard so many times since I have been selling real estate, “ open houses don’t sell homes”! Why do I do them then? Exposure! There is no doubt that the internet is a huge cinema of advertised inventory just waiting to be searched and viewed . Yes it is true, many people visit an open house with no intention of buying but I can honestly tell you I have met some very interesting people at my Open Houses and although they didn’t buy then, I was honored to have them ask if I could help them in the future. Some just visit to see the inside of the home and to get ideas as to how it is decorated, so who am I to argue that? But I have had many potential buyers stop with every intention of exploring the home and surrounding area to buy. Maybe they have stopped to check out the walking distance to the schools, shopping or the distance to Little Traverse Bay. Maybe those internet photos have made them want to take a closer look at the craftsmanship and detail of the home, not to mention conceptualizing what their own personal items may look like in it.
The point of all of this is Open Houses give our listings personal exposure, the touchy feely kind of exposure that the internet can’t give. Potential buyers want to experience and touch what they are buying and although that can also be accomplished when they have scheduled a personal showing I personally feel the spontaneity of a buyer to attend an Open House is also very appealing, after all it is on their time, their terms and with little or no pressure. Open houses like with so many techniques of selling our inventory are not for everyone but I truly feel that it is one of my obligations (remember I said one) to market my seller’s properties because I know from experience that there are serious buyers they are made for.
Jamie Kardosh, www.jamiekardosh.com
Coldwell Banker Schmidt Real Estate, Petoskey, Michigan