Jason Rice

Jason Rice

President of MI Operations

Languages Spoken:

  • English
  • 231-903-3820
  • 616-844-9000
  • 616-844-1100
  • 231-894-5611
  • 231-894-5611
Contact Me

Thank you for visiting my website!

As a member of the Coldwell Banker Schmidt Realtor's sales team, I am dedicated to providing you with the level of service that has made our company a leader in Western Michigan real estate.  Your needs and interests are my priority!!

I am excited to offer my knowledge and enthusiasm in addition to the resources and commitment of Coldwell Banker Woodland Schmidt to all of my clients as you make one of the most important decisions of your life - your home!  Whether you're buying or selling, I hope you'll allow me to answer your questions and tackle the work to make your real estate goals a reality.



Professional Background

With over ten years in West Michigan tourism specifically in guest services and recreation, I enjoy serving others and providing them an experience that is satisfying and memorable. 

I managed a successful equestrian program for Double JJ Ranch & Resort for several years featuring horseback riding; rodeos and wild west entertainment; training and lessons; cattle drives; and other recreational activities.

In 2006, I joined the management team of AJ's Family Fun Centers of Ludington & Comstock park as General Operations Manager for both locations.  Go Karts, Mini Golf and other family fun activities.

In 2009, I enthusiastically became a licensed Realtor for Coldwell Banker Woodland Schmidt of Whitehall.  I believe that the opportunities for a motivated new associate are growing even in these challenging times.  The support from my collegues and the intense training and education provided by Coldwell Banker Woodland Schmidt grants me the confidence to achieve the highest of results in the real estate industry.

To summarize, regardless of the activity I have been involved in, my passion has always been serving others.  I enjoy being in the 'people business' and excited to be continuing that tradition with Coldwell Banker Woodland Schmidt!

Personal Background

Originally from Windsor, Ontario, Canada, I moved to Michigan in 2001 to fulfill an employment opportunity.  In 2004, I married my wife Katie who has lived in the White Lake area her entire life.  Together, we have two year old twins, Caleb & Lilly!  Oh yes, we can't forget our dogs - Zip & Lucky and cats - Mauri & Joey.

In 2008, we bought our small horse farm in the Stony Lake area.  For the past 8 years we have been breeding and raising American Quarterhorses for show.  We are also part of a rodeo production company that hosts seasonal rodeos in Rothbury and Evart, Michigan.  In addition to our own horses, several others reside on the farm also.  We offer full care board along with limited lessons and training not to mention really fun rides to Lake Michigan.  Needless to say, horses are a very big part of our lives!

Personal Interests

  • Breeding, raising and showing American Quarter Horses
  • Outdoor activities - camping, biking, the beach
  • Golf and volleyball
  • Music - trumpet and choir
  • American Quarter Horse Association - Member
  • Michigan Quarter Horse Association - Member


Although I enjoy fulfilling all real estate dreams, I believe my experience and passion for horses and other agriculture give me a 'leg up' when clients are marketing or searching for a rural property.   Whether it is vacant land or an elaborate livestock operation, I have the resources and knowledge to specialize in this niche market!

Community Involvement

American Cancer Society's White Lake Area Relay for Life Youth Committee Leader & Master of Ceremonies

Member of the St. James Lutheran Church family in Montague, Michigan

Professional Associations

  • National Association of Realtors
  • Michigan Association of Realtors
  • West Michigan Lakeshore Association of Realtors


  • Realtor
  • Equal Housing Opportunity

Education & Training

Baker College of Muskegon - Bachelor of Business Administration Program.  Emphasis on Marketing, Management, and Finance.  Completion in 2011 

Holloway's Institute - Real Estate Sales Associate Training.  2009

D.I.S.C Leadership Seminars.  2003

University of Windsor - Bachelor of Science Program. 1998 - 2000



Owen & Hatchi
Gilligan Island
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