Spotlight your Home's Best Side...Staging helps sell homes FASTER
Excerpts from RISMEDIA
Though real estate agents have been advising clients on how to prepare their homes for sale for decades, staging has become more detailed and focused. Companies specializing in the art of staging have emerged.
It’s de-cluttering, neutralizing colors, and showcasing highlights of the home such as hardwood floors, that staging focuses on.
Proper staging can mean 6 percent to 20 percent more on a sale, and can help sell the home more quickly, experts say. Properties that have been staged typically spend 73 percent less time on the market, according to the Real Estate Staging Association.
How should a house look after staging? As the adage says, less is more.
- Remove almost all the furniture. Bedrooms had a bed, a chair and a decorative piece, like a basket with flowers.
- Take out anything that was personal
- The trick of staging, experts say, is to remove anything that makes the house look like, well, like it’s yours. Take down those photographs of the grandkids, religious symbols and all that stuff on the refrigerator.
- You want potential buyers to be able to imagine their own belongings in the home, yet you still need some items to show the actual size of the rooms.
“It’s an oxymoron, but rooms look smaller with nothing in them,” says Joyce Fierstat, a rental consultant with Cort Furniture in Hasbrouck Heights, N.J., where about a third of the company’s business is staging homes. “Without an empty bedroom, it’s really difficult to tell what size bed would fit comfortably.
“You also want to use furniture or (other) items to draw the eye to the most pleasing part of the home,” Fierstat says. “If you have spectacular views out a big picture window, you want a couch below it to draw your eye there. But if you have a concrete wall outside that window, you want curtains over it and the couch on a different wall.”
Most homeowners do their own staging based on their real estate agent’s advice.
In addition to removing all manner of tchotchkes, experts have a list of staging must-dos to get top dollar for any home.
- First, clean, clean and then clean some more. Who wants a house with a shower stall lined in mildew? Windows should sparkle to let in every glimmer of natural light, floors should be crumb-free and furniture clear of dust.
- Second, make sure the tidiness stretches outside the house. Paint the front door, clear the walkway and driveway, make sure lights are working and fixtures gleam. Add a splash of color to that front door with a wreath.
- Third, sellers need to focus on anything broken that they’ve been living with and ignoring. Fix that dripping faucet in the bathroom no one uses or the cracked tile you forgot about by the back door.
- Finally, neutralize colors throughout the house. That vibrant teal in your daughter’s bedroom? The I’m-so-tired-of-living-in-a-beige-house-purple you painted the little bathroom? Douse them with off-white.
If you want to give it some warm touches—put a book on a bed or a magazine on a coffee table...
the house needs to flow... make the whole place more open for the imagination of your Buyers!