When consumers are browsing for homes on the internet, they want answers fast. In our technology driven society, time is money. Coldwell Banker Schmidt Family of Companies utilizes a Web-based lead management system called LeadRouter for rapid response to our consumers. The typical response to an online email inquiry can be as long as 24 hours. That is far too long for a potential costumer to wait for information. LeadRouter automatically tracks internet inquiries and within minutes of customer submission, notifies a qualified Sales Associate by cell phone. Information can start flowing to the consumer immediately.
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